MediaKit Website
I advised and implemented a rebrand of
Sinclair Digital's internal MediaKit website and emails.
Project Background
Sinclair Digital supports a national team of sales people who offer resources on marketing tips, and product solution information.
The feature design question:
How can the MediaKit be designed to find individual product solutions, data, and documentation in a visually engaging, clean layout?
UX/UI Research
A questionnaire and example solution page were provided to people in marketing departments that were deemed essential to Sinclair.
Reviewing the questionnaire form and interaction on the example solution page,
our team reviewed all feedback, and broke down any common positive and/or negative feedback associated with the solution page layout.
Results
90% of Marketing professionals
reported an improved interactive design experience
on the MediaKit
Site UX/UI redesign supported for desktop, tablet, and mobile
Document icons designed and implemented into the
website for easy preview of document type
Monthly email newsletter distributed
to Marketing professionals
to highlight feature MediaKit articles
MediaKit Feature Page
Feature navigation, design and UX/UI of pages. Some elements are hidden for privacy.
MediaKit Solution Page
Feature navigation, design and UX/UI of pages. Some elements are hidden for privacy.
MediaKit Navigation
Feature navigation layout
MediaKit Conferences Page
Feature navigation, design and UX/UI of pages. Some elements are hidden for privacy.
MediaKit Icons
Some elements are hidden for privacy.
Sinclair Digital -
email newsletter for MediaKit articles
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